So Pure

We believe that what you use on your hair is as important as what you put into your body.

Beautiful colors you'll love


What is more satisfying than walk out a hair salon and love the look created by your Keune hairstylist? Who will alive the colors in your hair...

keune josephs twickenham

Key ingredients

So Pure Natural Balance Color is created with:

-A coconut baseIntense nourishment for the hair that also protects the scalp from staining.

-Certified organic argan oilMoisturises the hair, making it soft and shiny. Antioxidants from vitamins A and E protect the hair from external influences.

-Color pigmentsUndeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent colouring treatment.

-PhytokeratinThis plant-derived ingredient, with natural keratin, penetrates the hair and repairs its natural keratin structure.


Exclusive, rich formula

So Pure Color is our ammonia-free color range with naturally nourishing colors and beautifully scented products – featuring organic argan jasmine and sandalwood oils. This line includes pure products for natural and fashion colors.

We offer up to 100% grey coverage and long lasting colors. The mild yet effective formulation also contains phytokeratin – in a coconut base so colours don’t stain the scalp.

Wist us at Josephs  Twickenham or St. Margarets salon and find your ideal So Pure colour.


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Natural ingredients

Plant extracts and essential oils

There are no sulfates in our So Pure shampoos – instead, we use guar gum and coconut oil. And our Pure colors are ammonia-free.

What did we include? So Pure products are enriched wil plant extracts containing natural active ingredients and certified organic essential oils to create a beautiful aromatic experience.

For moisture, shine and protection, all So Pure products are enriched with certified organic argan oil